Muji Handmade Workshop

Muji is a small brand that started with families and children, dedicated to sharing more relatable everyday food choices in a simple and safe way. The brand uses "rice" as the main ingredient to make rice balls, hoping to convey a simple, warm and friendly food philosophy through a small snack.

Muji believes that food doesn't need to be overly complicated; what truly matters is the selection of ingredients and the care put into its preparation. Mimi Balls are made from rice, without flour, making them a gluten-free dessert that those sensitive to gluten or wishing to reduce their gluten intake can enjoy with peace of mind. The products also do not use butter and instead use Japanese trehalose as a sweetener, resulting in a milder, less cloying flavor. The entire series is vegan, adding a touch of environmental friendliness and compassion to the delicious taste.

From ingredient selection to preparation, Muji aims to preserve the most natural appearance of food, allowing adults and children alike to rediscover the purest warmth of food through simple flavors. For Muji, a good snack is not just about taste, but also about a daily choice that people feel comfortable eating and are willing to share with their families.

Muji also frequently meets with people through local markets. In the markets, the brand not only shares its products, but also exchanges life experiences and feelings with people. Whether it is the happy smiles of children trying the products or regular customers returning to share their favorite flavors, these real and warm interactions have become an important force for the brand to move forward.